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bicycle safety design
Bicycle Safety
The Winkku is designed to improve cycle safety through increased spatial awareness and user control.

user understanding
User Understanding
Our user understanding process ensures that our designs are targeted around the end user.

product design quote

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools."

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product user testing

In some cases it can be beneficial to undertake user testing to gain valuable feedback on certain design features. The trialling of products or rigs provide our designers with an insight into how a product may be used, handled, and interacted with. Brightworks can use these results to feed back into the design and other engineering decisions. user product testing

Brightworks' user product testing can be done at various stages along the design process depending on the information needed. Trials could be held early on in a product's development, possibly using competitor products, to find ways of improving a design or process. Tests can be done throughout the development, utilising rigs and models to constantly test, evaluate, and improve. This process adds confidence to the design, ensuring that all possible aspects involving human interaction have been identified, and resolved.

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