Brightworks' team of designers made use of extensive market research supplied by our client to develop several initial concept design options for the device. The look and feel of the product was hugely important, together with ease of use, durability and perceived quality.
Following an extremely aggressive timeline, Brightworks developed a 2-shot injection moulded solution with a simple bayonet fit connection between the 2 halves of the egg, making the product extremely quick and easy to use. Our in-house engineering team worked closely with our client’s Far East manufacturing partner to agree the final detail of the components and to help select the production material. Ecoegg carried out extensive market testing to ensure proper function of the product using pre-production samples prior to full market launch.
The product has sold over 100,000 units since its initial launch, having had particular success on home shopping channels - in one day selling over 23,000 units.
More recently Ecoegg have moved full scale production of the Laundry Egg back to the UK and were winners of the Smarta 100 Special Award for Innovation in 2012.