|When undertaking any project, we always take special attention to understand the target market and the user. This is a critical phase during the concept generation to make sure that a product is fit-for-purpose and meets all the user's needs.
At Brightworks we have several structured methods to investigate all aspects of our target users. One such method is the use of in-depth product analysis matrixes. These allow us to asses subjects such as similar product competition or product configurations, and evaluate them against certain criteria such as cost, style and functionality. This process highlights the keys areas of the product or market, enabling better user understanding.