The styling of a product plays a pivotal role in how we perceive its worth, desirability and even functionality. Many factors come into play when talking about the styling of a product; form, function, colour, feel, finish, material, proportion, brand, market trends, fashion, and the target market. At Brightworks we understand the subtleties of each of these factors, and how each one can affect the other.
Our strategic design process ensures that our styling is always user driven, and fits into the appropriate market sector. From our offender monitoring devices that need to be perceived as robust and secure, to our range of medical devices that may need to be designed towards a perceived cleanliness or reliability. Our design portfolio shows that we understand the end user requirements, designing products that integrate all the styling factors to evoke the appropriate response or emotion from the target market.
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